I bought the Ikea Chocolate, guess where, directly from the IKEA store.
The wrapping is quite loveless. A brown colour with yellow letters and the explanation of the word “Milk chocolate” in different languages like: Mjölkchoklad, Chocolate con leche, Milchschokolade, Chocolat au lait, Chocolate de leite, Greek letters and Cioccolato al latte as well as Maitosuklaa.
The chocolate was made in the Swedish town of Helsingborg. But also Germany was involved in the manufacturing of this chocolate bar. Anyway, this is going to be my first chocolate review of Swedish chocolate.
The chocolate has a content of cocoa of 30 percent. This is quite alright. At first I thought to taste a bit too much fat. I am not sure if this was a misunderstanding of my sense of taste or not. Well, this were also the only negative points. By such a loveless wrapping you do not really expect a high quality product.
But I must say after one or two minutes the taste becomes quite milky and creamy. Then it’s a true enjoyment to have such a chocolate in the mouth.
I would say IKEA is quite a good treat if you like milk chocolates. But if there would be a more attractive wrapping, the chocolate would also receive a better review. By such a wrapping the chocolate looks very poor.
Hullo,
I tried IKEA chocolate for the first time today (my brother bought some). I then went to look it up on the internet, and yours was the first or second page on Google.
I also didn’t like the loveless wrapper very much—I should have let the chocolate sit in my mouth for a minute or two, but I just bit it and ate it in 20 seconds. I prefer sweeter chocolate, but maybe IKEA chocolate would taste better if I ate it more slowly.
Comment by Michael — May 2, 2008 @ 12:29 pm
Where Can I get the chocolate its very good. I want to buy some please let me know.
Comment by Jose — June 4, 2008 @ 11:37 pm
We purchase around 200 cartons of Paradis Choclate boxes made by Marabou in Sweden each Christmas, which we use as gifts to our customers.
Can we buy these at bulk pricing from you?
Thanks.
Steve Bjorkman
President
Comment by SBjorkman — November 6, 2008 @ 9:18 pm
I think that this chocolate is especially made for IKEA, you can’t find it at any normal supermarket in Sweden. I prefer Marabou though
Comment by Anna — March 17, 2009 @ 7:42 am