I bought the Ikea Chocolate, guess where, directly from the IKEA store.
The wrapping is quite loveless. A brown colour with yellow letters and the explanation of the word “Milk chocolate” in different languages like: Mjölkchoklad, Chocolate con leche, Milchschokolade, Chocolat au lait, Chocolate de leite, Greek letters and Cioccolato al latte as well as Maitosuklaa.
The chocolate was made in the Swedish town of Helsingborg. But also Germany was involved in the manufacturing of this chocolate bar. Anyway, this is going to be my first chocolate review of Swedish chocolate.
The chocolate has a content of cocoa of 30 percent. This is quite alright. At first I thought to taste a bit too much fat. I am not sure if this was a misunderstanding of my sense of taste or not. Well, this were also the only negative points. By such a loveless wrapping you do not really expect a high quality product.
But I must say after one or two minutes the taste becomes quite milky and creamy. Then it’s a true enjoyment to have such a chocolate in the mouth.
I would say IKEA is quite a good treat if you like milk chocolates. But if there would be a more attractive wrapping, the chocolate would also receive a better review. By such a wrapping the chocolate looks very poor.